ZOE Reviews 11,908

I was charged hundreds of pounds for ongoing Zoe subscription which was absolutely not made clear at the beginning. I’m £900 down and have had a nightmare when trying to communicate with customer services.

Date of experience: April 21, 2025

Didn’t end well with Zoe. They snuck in an autorenew at the end which I had no idea about and then took £75 out of my account before I realised. I couldn’t even use the app during that period. Trying to get any traction on customer service was useless - a series of automated responses and a sort of gaslighting approach of not answering questions asked and then declaring the problem solved. Once you give a bad public review, they then engage - but through the app, switching over from email, so you have to constantly check if you have a response. Ultimately their response was that they’re keeping my £75 for having provided nothing at all. It’s pretty poor, particularly given the positivity and kindness they play on in their marketing. The slightest problem exposes that they are just a profit focused contact centre. I certainly do regret handing over cash to Zoe. In terms of diet and lifestyle, it’s not really anything you can’t learn online for free. Good luck if you do take it on - it will most likely be fine, as long as you do t have to contact them.

Date of experience: April 21, 2025

All good on the measuring blood glucose, gut health and diet recommendations.
But all these perks mean absolutely nothing when (1)you don't own your data: once you leave the app you lose all your measurements, which are very valuable. Not to mention that they keep it for themselves and use it as they see fit.
(2) recurring ghost charges: after the significant initial investment, you continue paying as long as you use the app....and even if not. Once you have used the most of the app you simply forget you have it, but ZOE does not forget to charge every single month without even bothering to send receipt by email so you are aware of these charges. A year has passed and I just noticed of 12 of those monthly charges. Once you cancel the subscription (remember, the results from the measurements you paid for are gone) they still charge one or two months in advance.

Date of experience: April 20, 2025

The recent quarterly update to shareholders was done very well

Date of experience: April 21, 2025

I find the whole experience of having a more personalised diet very exciting and now, using the guidelines, very easy to follow

Date of experience: April 20, 2025

I’ve loved the experience of Zoe. I definitely felt in control of my food. The recipes have been a lot of fun to cook and all have tasted great. I have been very evangelical about the experience, even though I’ve fallen on and off the wagon , largely down to an insanely busy life. If there is any criticism, it’s the cooking and shopping takes a lot of effort, and with a family that requires different food it’s just not always been practical. I’m back on it now and looking forward to feeling better.

Date of experience: September 01, 2024

I find Zoe coaches and members of staff unfailingly helpful and kind.
None more than James today over changes to my membership and problems I had due to the card I was using as it had been stolen. Thank you Zoe and especially James today!

Date of experience: April 20, 2025

It’s such a good way to learn about specific foods combinations and how you can tweak meals to make the most of the nutrients in a way that works only for you. But the downside is that the AI doesn’t recognise all of the different meals you try to enter. Sometimes I do go and eat out with my husband and I wouldn’t know an exact recipe and the description won’t be good enough for the AI to understand. And it’s also a real shame that exercise can’t be logged as we know that can be a crucial factor on what we eat.

Date of experience: April 20, 2025

Provides insight into my diet and some personalisation. Fairly easy to use. Graphs are helpful. However, you do not have the option to keep your own data if you leave, search for foods doesn’t work well sometimes and some data are incorrect/ inflexible. Also given that the initial activities show that doing exercise impacts sugar metabolism, there is no option to add details of exercise done. It seems almost impossible to meet protein targets within an otherwise optimum diet.

Date of experience: April 20, 2025

Loving Zoe so far. It may seem like a big expense initially but so worth it for the insight into my own health, the knowledge, and the health benefits.

Date of experience: April 20, 2025

I find Zoe fun to do . My wife and I are always comparing our meal scores and in the process finding new recipes to try!

Date of experience: April 20, 2025

Very thorough assessment of my diet by Zoe is helping me address my food choices. I am making quite fundamental changes for the better.

Date of experience: April 20, 2025

I give it 2 stars as I did have some benefits. Be aware though that it's not worth the money at all!!
I subscribed to a one year membership. Initially, I thought it was exciting, all the numbers and their meanings. However, for me, the explanations seemed to be superficial, and the retest gave NOTHING at all except some new numbers to the microbes. If you're an athlete, you'll have constantly low scores as your protein intake is "too high" (even if it's just 2*bodyweight, g,kg).
Also, customer service is awful and they don't address your problems at all. I tried to cancel my membership early, which I know is not something I normally could do. In my case however, after the many disappointments, I wanted to use the 1-1 diet coaching as described in the membership when I bought it. They said it's not available for me and sent me the terms of service. Somehow, it was dated to the exact same day I subscribed. So I read and accepted the previously live terms and they try to convince me that the coaching doesn't apply to my membership. Awful customer service, no understanding at all, and avoiding to answer directly my questions.
I don't recommend it at all - of you still decide to subscribe, use the shortest option available and save yourself the frustration many of us are facing.

Date of experience: April 07, 2025

I have just joined and came across problems caused by myself not following instructions carefully. When asking for support, I received excellent advice to get my problems sorted.
Looking forward to continuing the journey, knowing I am fully supported.

Date of experience: April 20, 2025

I've been attempting to cancel my subscription since January by email, as my phone blocks the app again and despite automated replies saying that my enquiry is being dealt with, I haven't recived a reply.
I'm now £100 down, after 4 monthly payments of £25 and would like a refund.
Apparently, another testing kit has also been sent out and delivered, but not to my address.
Please sort this out.
Penny

Date of experience: April 20, 2025

Date of experience: April 19, 2025

The kindness of Toyin on the chat. She was very patient with me and made sure she understood what I needed. She then took her time to help resolve the problem. For me it’s the people in this world who matter not necessarily machines and devices. Human kindness goes a long way. Thank you Toyin

Date of experience: April 19, 2025

Very easy to use and the support team are very helpful and quickly respond to questions.

Date of experience: April 19, 2025

I had given up on figuring out how to lose weight as I got older. I’d always been able to drop a few lbs when I needed to but none of my trusted methods worked anymore. I knew it had to be what I was eating. Zoe has taught me things I didn’t understand, not just what I eat but how I eat through the day and space out or combine things. Amazing. The app is phenomenal in translating pics into an entry. Even Chicken 65 at an Indian restaurant! I’m glad I subscribed for a full year. One month in and down about 5 lbs so far. I had been stuck at one weight for at least 8 months and could only creep up, never down. I feel GREAT too! I sleep well, a whole new world for sure!

Date of experience: April 18, 2025

I’d done something wrong as the techie side of it is quite complicated but James sorted it out for me

Date of experience: April 19, 2025